Nadia Kokni has been appointed Vice President, Global Brand Marketing at PUMA, effective January 1, 2026, replacing Richard Teyssier, who is exiting the company to pursue other opportunities. Joining PUMA’s global leadership team, Kokni will report to Chief Brand Officer Maria Valdes and lead global brand marketing strategy, creative direction, and integrated communications. With extensive experience across global brands including Hugo Boss, adidas, H&M, JD Sports, and Tommy Hilfiger, her appointment aligns with PUMA’s ambition to sharpen storytelling and strengthen global consumer connections.