Pee Safe’s recent $32 million Series C funding round, led by global healthcare investor OrbiMed, marks a significant inflection point for the Indian hygiene and wellness brand. What began as a focused solution for public toilet hygiene has steadily evolved into a multi-category consumer platform addressing intimate, personal and everyday hygiene needs. For the industry, this funding is as much about confidence in Pee Safe’s business fundamentals as it is about the growing mainstream acceptance of femtech and hygiene-led innovation.
Founded in 2017 by Vikas Bagaria and Rithish Kumar, Pee Safe has grown from a single-product startup into a full-scale personal hygiene and wellness brand crossing an annualised revenue run rate of over ₹150 crore while maintaining profitability-an increasingly rare combination in the consumer startup ecosystem. OrbiMed’s participation brings not only capital but deep healthcare expertise, signalling long-term belief in Pee Safe’s ability to scale responsibly and build defensible categories.
Crucially, Pee Safe has continued to broaden its product focus. Under Furr by Pee Safe, the company has entered personal grooming, with launches such as the Instant Pedicure Spray, extending the brand’s hygiene philosophy into everyday self-care. Its intimate care portfolio-including washes, wipes, powders and sweat pads-emphasises gentler, environmentally conscious formulations, aligning with rising consumer demand for clean and responsible products. In menstrual care, Pee Safe continues to innovate with pads, cups and related solutions, prioritising sustainability, accessibility and education. At the same time, the brand’s foundational product, the Toilet Seat Sanitizer, remains a core pillar and a strong recall driver.
Looking ahead, the fresh capital is expected to fuel faster offline expansion, deeper quick-commerce partnerships, and sharper brand building across Tier 2 and Tier 3 markets. From an editorial lens, Pee Safe’s journey highlights a clear shift: hygiene is no longer a niche conversation- it is a scalable, investable consumer opportunity with long-term relevance.
