Bisleri International has once again partnered with the Tata Mumbai Marathon, returning as the Official Hydration Partner for the event’s 22nd edition in 2026. The renewed association reinforces Bisleri’s long-term commitment to promoting hydration, fitness and endurance in one of India’s most iconic sporting events.
As part of its on-ground engagement, Bisleri will play a crucial role in supporting runners throughout the marathon with a comprehensive hydration setup. The brand will install 20 hydration stations across the race route, ensuring participants have consistent access to water at key points during the run. In addition, four mist zones will be strategically placed to help runners cool down and recover, especially while navigating Mumbai’s demanding weather conditions.
The Tata Mumbai Marathon is widely recognized for capturing the city’s resilient and energetic spirit, bringing together elite athletes, amateur runners and fitness enthusiasts from across the country and beyond. Bisleri’s presence aligns seamlessly with the event’s focus on endurance, performance and well-being, positioning hydration as an essential part of every runner’s journey.
Commenting on the partnership, Tushar Malhotra, Director – Sales & Marketing at Bisleri International, highlighted the significance of the brand’s nine-year association with the Procam Group and the Tata Mumbai Marathon. He described it as one of Bisleri’s most valued collaborations, rooted in a shared vision of encouraging healthy, active lifestyles. Malhotra also revealed plans to introduce limited-edition Bisleri packs to mark the occasion, featuring elite Indian runners and celebrating the spirit of the marathon.
With this renewed partnership, Bisleri continues to strengthen its role as a trusted hydration partner, supporting athletes on the ground while deepening its connection with India’s growing fitness community.
