Cheil India has unveiled a new brand film for Samsung Galaxy Book5 that captures the quiet, introspective moments Gen Z faces while navigating life’s defining choices. Rather than positioning AI as a technical feature, the film presents it as an intuitive companion-one that seamlessly adapts to evolving interests and creative impulses.
Built around the thought “Many Me’s in Me,” the narrative follows a young protagonist exploring multiple passions. As he shifts between pursuits, different versions of himself appear on screen, each representing a unique facet of his personality. The Galaxy Book5 becomes the silent enabler in this journey, supporting transitions without friction.
The storytelling moves away from specification-heavy messaging and instead focuses on outcomes. Features like AI Select allow real-time search and discovery, Photo Remaster refreshes old memories into vivid keepsakes, and Copilot assists with ideation-collectively reinforcing the device’s adaptability across creative scenarios.
Vikash Chemjong, CCO, Cheil India, explained that the idea reflects how today’s youth resist being boxed into a single identity. Visually inspired by the art style of Edward Hopper, the film blends surreal stillness with contemporary relevance, creating a reflective yet modern aesthetic.
By aligning with Gen Z’s preference for plurality and fluid self-expression, the campaign positions the Galaxy Book5 not just as a laptop, but as a steady partner in exploration, creativity and self-discovery.
