Digital marketing agency PROHED has secured the performance marketing mandate for Vianaar, a developer known for its design-led luxury villas and apartments. The partnership will focus on driving qualified leads and customer acquisition across Vianaar’s premium real estate offerings.
Under the mandate, PROHED will manage full-funnel performance marketing across key digital platforms, including search and social media. The primary objective is to generate high-intent enquiries from target audiences such as HNIs, NRIs and urban buyers looking for second homes or investment-driven properties.
The scope of work extends beyond media buying to include landing page optimisation, remarketing strategies and data-driven analytics. These efforts are aimed at improving lead quality, enhancing site visit conversions and increasing overall sales efficiency for Vianaar’s projects.
Vianaar’s portfolio spans premium developments in locations such as Goa, Kasauli and Sri Lanka, with a strong focus on niche micro-markets like Assagao, Siolim and Ashwem. The brand is known for its emphasis on design, community living and lifestyle-driven real estate experiences.
This partnership highlights a broader shift in the luxury real estate sector, where developers are increasingly adopting performance-led digital marketing strategies to reach discerning buyers and optimise conversions.
By leveraging PROHED’s expertise in performance marketing, Vianaar aims to strengthen its digital presence and drive more targeted engagement, aligning with evolving consumer behaviour in the high-value property segment.
