GIVA, known for its fine jewellery, is stepping into the fragrance space with the launch of its premium Eau De Parfum (EDP) collection-marking a strategic move toward becoming a holistic lifestyle brand. With this launch, GIVA blends the worlds of jewellery and fragrance, reinforcing its belief that luxury is not just seen, but also felt.
Built for the modern Indian consumer, the collection features high-concentration EDP formulations (15–20%), ensuring long-lasting performance while maintaining everyday wearability. At the core of this launch is GIVA’s philosophy of “Invisible Jewellery,” positioning fragrance as a deeply personal and expressive extension of one’s identity.
The collection includes six distinct fragrances-Glow In Motion, Sky High, Heartstrings, Wings of Wonder, Diva, and Love in Paris-each crafted to reflect different moods, personalities, and occasions. From warm gourmand notes to fresh fruity-florals and bold woody blends, the range offers versatility across day and evening wear.
Each perfume is designed to evolve on the skin, unfolding through layered notes that create a lasting sensory experience. With accessible luxury pricing-₹1899 for 100 ml, ₹1199 for 50 ml, and ₹1799 for a mini gift set-GIVA aims to bring premium perfumery closer to a younger audience.
Available across GIVA’s website, retail stores, and partner platforms, the collection signals the brand’s next phase-expanding beyond visible adornment into experiential luxury.
