Siddharth Parida has been appointed Chief Marketing Officer at Kajaria Ceramics Limited, effective March 25, 2026. Joining from The Goodyear Tire & Rubber Company, he will lead the national marketing strategy and drive the brand’s “Kajaria 2.0” vision focused on premiumisation, digital ecosystem expansion, and strengthening leadership across tiles, bathware, and sanitaryware. With over two decades of experience across brands including Birla Opus, Tata Play, Asian Paints, and Amul, Parida brings extensive expertise in brand transformation and integrated marketing.