Creativeland Asia has unveiled ‘VIDA VAKA VOOM’, a high-energy anthem for Hero Vida, created in collaboration with Kolkata Knight Riders. Composed by Amit Trivedi, the track forms the centrepiece of a larger campaign designed to blend mobility with the electrifying spirit of cricket fandom.
Built as a chant-led anthem, ‘VIDA VAKA VOOM’ is crafted to resonate both in stadiums and across digital platforms. The idea is simple yet powerful-create something fans cannot just hear, but actively participate in. By tapping into the rhythm of live sports and crowd energy, the campaign aims to turn the anthem into a shared fan expression rather than just a branded soundtrack.
The campaign goes beyond music, extending into a three-film series that integrates the Hero Vida brand with the Kolkata Knight Riders ecosystem. The first film is already live, with two more set to roll out, each building on the theme of energy, community, and the future of mobility.
According to Creativeland Asia’s leadership, the focus was to create an owned cultural moment. The anthem reflects a larger narrative-where electric mobility is not just functional, but aspirational and youth-driven. It positions Hero Vida as a brand aligned with a conscious, forward-looking generation.
With IPL continuing to dominate cultural conversations, ‘VIDA VAKA VOOM’ leverages the league’s scale and fandom to create recall, engagement, and emotional connection-turning a brand message into a chant that fans can carry beyond the game.
