Agilus Diagnostics has appointed WPP Media as its integrated media partner in India, marking a strategic step in its post-rebranding journey from SRL. The collaboration is aimed at expanding consumer reach, strengthening brand recall, and building a stronger national presence.
Under the mandate, WPP Media will lead media planning and execution across platforms, including digital, traditional, performance marketing, programmatic, and content integrations. The partnership will also leverage data and analytics to deliver more targeted and effective communication strategies.
The move comes at a pivotal time for Agilus Diagnostics as it transitions into a new brand identity while carrying forward the legacy of trust and clinical excellence established under SRL. With increasing competition in the diagnostics space, the company is focusing on building awareness at scale and deepening its connection with consumers.
By adopting an integrated, data-led approach, Agilus aims to enhance engagement across touchpoints and create a more consistent brand narrative. The partnership with WPP Media is expected to play a key role in driving this transformation, using insights-driven strategies to optimise reach and impact.
For WPP Media, the mandate reinforces its positioning as a partner capable of delivering end-to-end media solutions in a rapidly evolving digital ecosystem. As Agilus Diagnostics continues its expansion, this collaboration is set to support its ambition of becoming a more visible, trusted, and consumer-centric healthcare brand across India.
