Santoor Shower Gels has launched a new campaign titled ‘Sandalwood Ka Remix’, marking a fresh take on its iconic ingredient while introducing actor Sreeleela as the brand ambassador.
Developed by Ogilvy, the campaign reflects changing consumer habits by bringing sandalwood into a modern liquid body wash format. Traditionally associated with soaps, Santoor’s core ingredient is now repositioned to suit evolving bathing routines, especially among younger audiences.
The product range combines sandalwood with gardenia extracts, focusing on everyday skincare while retaining the brand’s heritage. Through this, Santoor aims to strike a balance between familiarity and innovation-keeping its legacy intact while adapting to contemporary preferences.
The campaign narrative centres on this blend of old and new, using Sreeleela’s persona to mirror the idea. Her youthful, vibrant appeal aligns with the concept of remixing tradition for today’s generation, making the communication more relatable and culturally relevant.
Rolled out across television and digital platforms, the campaign positions Santoor Shower Gels as a modern extension of the brand’s legacy. The range is available in multiple variants, priced at ₹135 for a 250 ml pack, across retail and online channels.
With ‘Sandalwood Ka Remix’, Santoor continues to evolve its storytelling, adapting a timeless ingredient into formats that resonate with changing lifestyles while maintaining its core identity.
