Manforce Condoms has appointed Manasvi Mamgai as its new brand ambassador, strengthening its evolving communication strategy in the sexual wellness category. Mamgai, who gained prominence after winning Femina Miss India World 2010, joins an existing lineup that includes Sunny Leone and the brand’s AI-led persona Myra Kapoor.
The move signals a shift in the brand’s approach, with a sharper focus on product-led communication alongside its long-standing emphasis on awareness and conversations around intimacy. Manforce has built a strong identity in the flavoured segment and is now expanding its presence in the non-flavoured category with offerings like King Thin and King Dot, catering to evolving consumer preferences.
According to Joy Chatterjee, Mamgai brings a balance of confidence and credibility that aligns with the brand’s next phase of storytelling. Her association is expected to help communicate product benefits in a way that feels authentic, relatable, and relevant to modern audiences.
For Mamgai, the partnership represents an opportunity to be part of a brand that promotes responsible conversations while evolving its narrative. She highlighted Manforce’s commitment to meaningful engagement and culturally relevant communication.
With this addition, Manforce continues to expand both its ambassador portfolio and product range, aiming to connect with consumers through a blend of bold positioning and responsible messaging.
