What happens when a candy stops being just candy and becomes a full-blown internet trend? Pulse Candy is answering that with the 7th edition of #PulseLoyaltyDay-this time, by stepping straight into your glass.
Launched by Dharampal Satyapal Group, the #PulseUpYourDrink campaign taps into a growing trend-DIY beverages and flavour experimentation. Running from May 1 to May 15, it invites fans to transform Pulse candy into creative mocktails, turning everyday drinks into share-worthy content.
The twist? It’s not just about watching-it’s about participating. Renowned chefs are setting the stage with signature recipes, but the spotlight is on fans who recreate and remix these drinks with their own spin. Social media becomes the playground, with users tagging and showcasing their creations, fueling a wave of user-generated content.
To amplify the buzz, Mannara Chopra joins the campaign, adding pop appeal and drawing in younger audiences. Backed by nano and micro influencers, the campaign is designed to spark conversations, not just impressions.
There’s also a reward layer-100 loyal fans will win exclusive merchandise, turning engagement into tangible excitement.
For Pulse, this is more than a campaign. It’s a reflection of how the brand has evolved into a cultural cue-something fans don’t just consume, but play with, remix, and celebrate.
