PivotRoots has elevated Milan Modi to Senior Director – Paid Media. In this expanded role, he will lead full-funnel digital marketing strategies with a focus on performance-driven growth, media planning, and advanced measurement across key client portfolios. Having previously served as Director – Paid Media at PivotRoots, he has driven impactful campaigns for brands like Swiggy, Kotak 811, and PGIM India Mutual Fund, and brings extensive experience from leadership roles at Madison World and Performics.