Panini has partnered with Instamart to launch the FIFA 365 Adrenalyn XL 2026 trading card collection in India, marking the brand’s official entry into the Indian market for licensed football collectibles. The collection is now live on the quick-commerce platform under the Toys & Games and Stationery categories, distributed in partnership with Dream Theatre and Kiddies International.
The range features over 300 football players from clubs and national teams worldwide, with products including Starter Packs, Classic Tins, and Multi-sets. Collectors can also hunt for limited-edition subsets such as ‘Golden Ballers’ and ‘Invincible’ cards, adding an aspirational layer to the range. An extended lineup is expected to be added later this month.
The timing is deliberate. With the FIFA World Cup 2026 scheduled between June 11 and July 19, appetite for football-related merchandise in India is peaking. By routing the launch through Instamart, Panini is betting on speed and accessibility – putting rare cards within reach of collectors in minutes rather than days.
The collection is currently available across Mumbai, Delhi-NCR, Bengaluru, Pune, and Kolkata, with expansion into Tier 1 and Tier 2 cities planned ahead.
For Instamart, the partnership signals a deliberate push beyond everyday essentials into hobby-led and passion-driven categories – a segment the platform says has seen significant growth. For Panini, India represents one of its fastest-growing football collectibles markets, and the Instamart tie-up offers hyper-local distribution at a scale that traditional retail cannot match.
