Titan Company has rolled out “Sign of You,” a groundbreaking integrated campaign tailored exclusively for the Indian Sign Language (ISL) feed during IPL 2026. Featuring seven powerhouse brands from the House of Titan, it pioneers accessible storytelling through fresh films that emphasize human bonds.
The series follows protagonist Misha’s evolving journey across relationships, identities, and self-expression moments. Spanning themes like love, belief, gratitude, acceptance, belonging, and individuality, the films weave a cohesive brand world for everyday life.
Video 1: https://www.youtube.com/watch?v=wnnDyPH2a-Y
Video 2: https://www.youtube.com/watch?v=EZmxsAu0af4
Spearheaded by Titan’s Corporate Brand Team, the effort unites creatives from Ogilvy, Famous Innovations, Lowe Lintas, CaratLane’s in-house team, and Superfly Films. Crafted natively for IPL’s ISL feed – not retrofitted-it prioritizes authentic, purpose-driven narratives.
Titan MD Ajoy Chawla noted: “At Titan, we believe that what we create must reflect the world we live in – a world of many expressions, identities, and experiences. ‘Sign of You’ is a collective expression of our values as a House of Brands. By creating original stories for the IPL’s Indian Sign Language feed, we hope to contribute to a more inclusive viewing experience while celebrating the power of human connection beyond words.”
Video: https://www.youtube.com/watch?v=y5fTXBc9BcY
Corporate Brand Head Sirish Chandrashekar added: “One of Titan’s enduring strengths has been the freedom to experiment and create with purpose. This campaign reflects that spirit where multiple brands and creative partners are coming together to build communication that is inclusive by design and emotionally authentic. Storytelling has always been central to how Titan builds connections, and ‘Sign of You’ extends that philosophy.”
Link: https://www.youtube.com/watch?v=WnVGr7NWLFA
Ogilvy Bangalore’s Group Creative Director Maitri Ramkumar shared: “With ‘Sign Of You,’ we set out to create a reflection of the lives of those from the hearing-impaired community, brought to life by members of the community. A huge congratulations to all the Titan brands and their agencies who joined in to breathe life into this wonderful project that spotlights strength, grace, and lives unfolding in their absolute fullness.”
Link: https://www.youtube.com/watch?v=8jwLx0I2jro
The films close with a unified sign-off: Sign of Will, Gratitude, Precious, Thoughtfulness, Inspiration, Win, and Togetherness-mirroring Titan’s core values. It’s now live on IPL ISL broadcasts.
