GIVA has tapped Bollywood star Anushka Sharma as the brand ambassador for its new Heer by GIVA line, specializing in gold jewellery and lab-grown diamonds.
The ‘For You, Forever’ campaign spotlights self-love, individuality, and the joy of self-gifting through a captivating film that weaves poetry and narrative. It positions Heer in the premium market, offering collections for daily elegance and life’s special moments.
Video Link: https://www.youtube.com/watch?v=hWSlIsgkHRI
Anushka Sharma, acclaimed actress and producer, shared her excitement: “Heer by GIVA celebrates women for who they truly are, not who they’re expected to be. That distinction matters. Jewellery has always carried emotion, but here it becomes something more personal, a symbol of self-love, a quiet act of choosing yourself. That’s a story I’ve always wanted to be part of, and Heer tells it in the most beautiful, authentic way.”
GIVA founder Ishendra Agarwal added: “Anushka has been an integral part of the GIVA story, and with Heer, that association evolves into something far deeper. Heer is our attempt to move beyond occasion-led jewellery and into the space of meaningful luxury, where a piece isn’t just beautiful, it means something. Anushka embodies that spirit completely. She is authentic, confident, modern, and deeply individualistic, everything Heer stands for. Together, we want to shift how women think about jewellery. Not as something they receive, but something they choose for themselves, on their own terms.”
This partnership redefines jewellery as a personal empowerment statement.
