SNITCH unveils its sun-soaked summer push, ‘Everything Under the Sun,’ celebrating casual vibes through pool parties, trips, and outdoor hangs-flipping summer into a call for adventure over AC hideouts.

Link: https://www.instagram.com/reel/DYFBkfxz_GZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

The film spotlights the brand’s breezy collection: apparel, caps, and shoes tailored for travel, sports, and urban jaunts.

Inclusivity shines with a plus-size model, underscoring diverse representation in casting.

CMO Chetan Siyal shared: “We wanted this campaign to feel less like a fashion shoot and more like a summer mood people instantly relate to. Summers today are active, social, spontaneous, and expressive, and we wanted the storytelling to reflect that energy authentically. From the casting to the styling and overall visual language, the idea was to create a campaign that feels inclusive, effortless, and representative of how people truly experience the season.”