Call Me Chunky dives into IPL fever with four hilarious short films on JioHotstar, crafted by Excellent Publicity.
Video 1: https://www.youtube.com/watch?v=ciVkcGfAehQ
Video 2: https://www.youtube.com/watch?v=UqWHaTt-7cw
Tied to the tagline ‘Bina Dhoonde Harr Bite Mein Yummy Chunks,’ stars Shakti Kapoor, The Great Khali, Terence Lewis, and Saurabh Ghadge hunt comically before unveiling Chunky tubs: “Bina Dhoonde Bhi Bohot Kuch Milta Hai.”
Video 3: https://www.youtube.com/watch?v=j8aR-Wq5N_s
The spots hammer home “Chunks in Every Bite” for indulgent snacking.
Video 4: https://www.youtube.com/watch?v=MB3i4o-1esI
COO Ashish Tendulkar said: “Sports have always been a core part of India’s form of coming together and celebrating the IPL festival that has the same emotion across. As people come together to watch the match, they cheer and indulge unconsciously – and these are the moments we wanted to reflect upon. Our focus was on sharing joy through light-hearted storytelling. These roll-films are fun, quirky, unserious and genuinely true to its tagline “Chunks in every bite”. Our focus has always been to bring to life the flavours, layers, piece prominence and overall experience of an indulgent ice-cream to our consumers. A flood of emotions, these films tie back to capturing an unfiltered delight in every bite and every moment of life as well.”
