Mahindra Insurance Brokers Limited (MIBL) partners with WebEngage to supercharge customer experiences via unified, data-fueled strategies across touchpoints.
The tie-up crafts a 360° customer view, merging direct platforms, assisted sales, and offline dealers. It maps full journeys-from offline renewals to digital buys-fueling personalized policy comms, renewals, and service.
WebEngage’s CDP automates policy-specific nudges, unlocking cross-sell/upsell like motor-to-health shifts and digital adoption.
Avlesh Singh, WebEngage Co-founder & CEO, said: “Insurance engagement today must move beyond transactional reminders to intelligent, lifecycle-driven conversations. Our partnership with Mahindra Insurance Brokers Limited brings together unified data, automation, and policy-level intelligence to create highly contextual customer journeys. By connecting assisted, offline, and digital touchpoints, we are enabling the organization to drive stronger engagement, provide cross-sell opportunities, and deliver meaningful value across the policyholder lifecycle.”
MIBL eyes omnichannel mastery with data orchestration and policy smarts, boosting relationships, campaigns, and growth in digital insurance.
