Wellbeing Nutrition has launched the latest edition of its Skincare Hotline campaign, this time featuring wellness personality Shalini Passi. The new digital film spotlights the brand’s Korean Marine Collagen range through candid conversations around skincare rituals, self-care habits and long-term skin health.

Video Link: https://www.instagram.com/reel/DYhFf94sxfw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

The campaign builds on an earlier Skincare Hotline film featuring Zeenat Aman, reinforcing the brand’s intent to develop a recurring content property around evolving beauty and wellness conversations. Rather than conventional product promotion, the series uses dialogue-driven storytelling to make skincare feel human, relatable and culturally grounded.

Varun Kandhari, Chief Marketing Officer at Wellbeing Nutrition, described the campaign’s ambition as sitting at the intersection of wellness, science and culture. “Consumers today are looking beyond surface-level skincare and embracing rituals that support long-term skin health from within,” he said. “Shalini’s strong personal identity around wellness and self-expression made her an incredibly relevant voice for this conversation.”

Passi echoed that sentiment, noting that healthy skin is rooted in discipline, consistency and holistic care rather than quick fixes. “This film brings together beauty, humour and wellness in a way that feels relatable and authentic,” she added.

At the product level, the Korean Marine Collagen range features nano-hydrolysed marine collagen peptides formulated to support skin elasticity, hydration and firmness – benefits increasingly sought by consumers shifting towards inside-out skincare approaches.

With Skincare Hotline shaping up as a distinctive content franchise, Wellbeing Nutrition is clearly playing a long game in India’s fast-growing wellness and beauty market.