Mahindra Group has appointed Purnima Lamba as Chief Brand Officer, effective September 1, 2026. In her new role, Lamba will lead the group’s corporate brand and communications strategy, driving a unified and purpose-led brand narrative across Mahindra’s businesses. She joins the company after a nearly 25-year career at Unilever, where she held senior leadership roles across India, the UK, and the Netherlands, with expertise in digital media, consumer insights, and brand building.