PR Pundit Havas Red has launched the fourth edition of Alchemy, its flagship PR case study challenge for young communications professionals – and the bar has never been higher.
Now in its fourth season, Alchemy has grown from a competition into something the industry genuinely looks forward to. Supported by Comms News and Reputation Today, the challenge is open to India-based PR practitioners aged 30 or below, applying in teams of two through self-nomination.
Participating teams will work on a live situational brief and develop an integrated communications strategy, evaluated by a jury of senior leaders from marketing, branding, and corporate communications. Previous editions have attracted talent from some of India’s most respected agencies and organisations, including Edelman, MSL, Adfactors PR, and Avian WE.
The stakes are real. The top three teams will receive access to PRAXIS India Weekend 2026, while the winning team earns a coveted spot at an international communications conference. Last year’s winners attended PRAXIS MENA 2026 in Abu Dhabi – a meaningful reward for meaningful thinking.
Archana Jain, Founder and CEO of PR Pundit Havas Red, captured the spirit of the initiative well: “Four editions in, Alchemy is no longer just a competition – it is a mirror the industry holds up to its own future. Each season, we have been energised by the calibre of thinking young practitioners bring: bold, insight-led, and strategically grounded.”
Applications are open until 5 June 2026. If you’re 30 or under and work in PR – this one’s for you.
