Independent marketing agency Scribbld has secured the performance marketing mandate for Suzette Gourmet, one of Mumbai’s most recognisable names in the café and lifestyle segment.
The mandate, awarded directly by the brand, encompasses a multi-pronged brief: driving in-store footfall across Suzette Gourmet’s 14 Mumbai outlets, amplifying visibility on leading food delivery platforms Zomato and Swiggy, and supporting the forthcoming launch of a cloud kitchen at New Cuffe Parade.
Suzette Gourmet operates two distinct formats – Kitchen Garden by Suzette and Suzette Café & Bakery – both of which have built a loyal, urban audience around quality, authenticity, and a conscious approach to hospitality.
Kajol Bheda, Founder of Scribbld, expressed enthusiasm for the collaboration: “Partnering with a brand so loved in Mumbai feels truly special. There is a strong alignment between Suzette’s vision and values and the culturally and strategically driven work we champion at Scribbld. We are genuinely excited for what lies ahead.”
Shambhavi Dubey, Marketing Head at Suzette Gourmet, echoed the sentiment: “Onboarding Scribbld as our performance marketing partner felt natural. Kajol and her team are diligent, proactive, and trusted – a seamless fit with our core brand values of authenticity, integrity, and expertise.”
The win further strengthens Scribbld’s growing portfolio of lifestyle and hospitality clients across India and the UAE, reinforcing the agency’s positioning as a go-to performance partner for experience-led consumer brands.
