Japanese fashion label Onitsuka Tiger has turned to Bollywood star and brand ambassador Rashmika Mandanna to showcase its latest silhouette, the MEXICO 66 Golf – a footwear offering that bridges performance engineering with the brand’s iconic heritage design language.
Drawing its visual identity from the well-established MEXICO 66™ SD model, the MEXICO 66™ Golf introduces a suite of golf-specific technical enhancements. The shoe features waterproof construction alongside a purpose-engineered sole designed to deliver grip, stability, and swing support on the course. Despite its sport-focused upgrades, the silhouette retains the signature aesthetic of the MEXICO 66™ line – one of Onitsuka Tiger’s most globally recognised designs – making it equally suited for off-course wear.
Mandanna’s appearance in the campaign underscores the brand’s broader strategy of amplifying its lifestyle and sport-inspired offerings through prominent cultural figures. As a brand ambassador for Onitsuka Tiger, she has become a consistent face across the label’s campaigns and product showcases, lending visibility to its expanding range.
The campaign also reflects Onitsuka Tiger’s continued effort to position its footwear at the intersection of fashion-led design and athletic functionality – a direction the brand has increasingly embraced across categories.
Founded in Kobe, Japan, in 1949 as a sports footwear company, Onitsuka Tiger is today a subsidiary of Asics Corporation. The brand is celebrated globally for its retro-inspired sneaker catalogue and the iconic Tiger Stripes motif, with the MEXICO 66 remaining its most enduring and recognisable silhouette worldwide.
