Momspresso founders Vishal Gupta and Prashant Sinha, along with co-founder Sumit Solanki, have launched Aigenc.ai, an AI-powered marketing platform built to help brands make smarter creative and campaign decisions. The platform combines artificial intelligence with end-to-end marketing services, enabling businesses to analyze, create, predict, and execute campaigns more effectively.

Aigenc.ai evaluates advertisements across multiple creative parameters to understand what drives performance and uses those insights to improve future campaigns. Beyond analysis, the platform can generate campaign concepts, create marketing assets, and even predict the likely success of ideas before they go live.

The company also offers a full suite of marketing services, including strategy, creative production, performance marketing, influencer campaigns, social media management, and media execution. According to Vishal Gupta, marketers often have access to large volumes of performance data but lack clarity on why certain creatives work. Aigenc.ai aims to bridge that gap by turning creative intelligence into actionable business outcomes.

Prashant Sinha noted that while generative AI has transformed content creation, the real opportunity lies in identifying patterns that drive growth. Sumit Solanki added that the future of marketing will depend on blending AI-driven intelligence with human creativity and judgment.

The platform is focused on sectors such as FMCG, retail, healthcare, BFSI, automotive, consumer durables, and travel. Aigenc.ai has already partnered with a baby-care brand and reports improvements in revenue growth, campaign efficiency, and turnaround times.