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Day: June 2, 2026

FlixBus India Launches ‘Har Safar, Safer’ Campaign to Spotlight Safety and Trust in Travel

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FlixBus India has unveiled its latest campaign, Har Safar, Safer, reinforcing its commitment to safety in intercity travel through a blend of emotional storytelling and operational assurance. Conceptualised by Painting Pictures, the campaign highlights the idea that every journey matters because there is always someone waiting at the destination-a family member, friend, or loved one. … Read more

NDTV Digital Appoints Vinay Sarawagi as Chief Content Officer

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NDTV Digital has appointed Vinay Sarawagi as its Chief Content Officer. Bringing over two decades of experience in digital media, editorial leadership, and media strategy, Sarawagi joins the company after co-founding The Media GCC. In his new role, he will lead content strategy across NDTV Digital’s platforms, focusing on audience engagement, content operations, and AI-driven … Read more

ABFRL Elevates Gautam Dhingra as Head of Marketing

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Gautam Dhingra has been elevated to the role of Head of Marketing at Aditya Birla Fashion and Retail Ltd. (ABFRL). In his new position, he will lead the company’s marketing strategy, brand building, and consumer engagement initiatives across its fashion portfolio. The elevation reflects ABFRL’s confidence in Dhingra’s leadership and contributions to driving brand growth … Read more

Samsung TV Plus Expands Kids Entertainment Lineup with Launch of Green Gold TV

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Samsung TV Plus has strengthened its children’s entertainment portfolio in India with the addition of Green Gold TV, a dedicated free ad-supported streaming television (FAST) channel from Green Gold Animation. The launch marks the animation studio’s entry into the connected TV FAST ecosystem, a rapidly growing segment that combines traditional television-style programming with digital streaming … Read more

MakeMyTrip and Meta Launch Creator Circle to Redefine Travel Influencer Marketing

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MakeMyTrip has partnered with Meta to introduce Creator Circle, a new creator engagement programme designed to strengthen the role of content creators in travel discovery and trip planning. The initiative reflects the growing influence of social media on travel decisions, where short-form videos and creator-led recommendations are increasingly shaping consumer choices. Through Creator Circle, MakeMyTrip … Read more

Kelvinator Freezes the Heat with a Larger-Than-Life Delhi Billboard

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As temperatures continue to soar across North India, Kelvinator has brought its Summer Paused campaign to Delhi NCR with a visually striking 3D billboard that turns a simple outdoor advertisement into an attention-grabbing spectacle. Installed at a prominent high-traffic location, the larger-than-life installation features a giant fist breaking through a wall of ice while holding … Read more

The Trade Desk Appoints Nate Olmstead as CFO to Support Future Growth and Innovation

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The Trade Desk has appointed Nate Olmstead as its new Chief Financial Officer. Effective July 9, 2026, Olmstead will join the company’s leadership team and report directly to CEO and Co-Founder Jeff Green. His appointment comes as The Trade Desk continues to strengthen its executive leadership to support future growth and innovation in the digital … Read more

Licious Expands into Momos with Nationwide ‘Mother of All Momos’ Campaign

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Licious has rolled out its latest campaign, Mother of All Momos, as it doubles down on India’s booming momo category. Tapping into the country’s deep love for the popular street snack, the campaign positions Licious’ momo range as a premium yet convenient at-home option that delivers restaurant-like taste and quality. The campaign showcases four flagship … Read more

Mogu Mogu Strengthens India Presence with Gen Z Campaign and Product Expansion

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Thailand-origin beverage brand Mogu Mogu has launched its latest global campaign in India, marking one of its biggest growth initiatives in the market. Known for creating the “snackable drink” category through its unique combination of fruit juice and nata de coco, the brand is now targeting Gen Z consumers with a campaign built around relatable … Read more

Momspresso Founders Launch Aigenc.ai to Blend AI Intelligence with Marketing Execution

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Momspresso founders Vishal Gupta and Prashant Sinha, along with co-founder Sumit Solanki, have launched Aigenc.ai, an AI-powered marketing platform built to help brands make smarter creative and campaign decisions. The platform combines artificial intelligence with end-to-end marketing services, enabling businesses to analyze, create, predict, and execute campaigns more effectively. Aigenc.ai evaluates advertisements across multiple creative … Read more

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