Vogue Eyewear has announced actor Kriti Sanon as its new female brand ambassador, strengthening its celebrity-led brand portfolio alongside Shahid Kapoor, who continues his long-standing association with the eyewear label.

The appointment coincides with the launch of Vogue Eyewear’s latest campaign, ‘Vogue Eyewear Journeys’, which celebrates self-discovery, individuality, and evolving personal style.

The campaign explores the idea that fashion is not just about appearance but also a reflection of personal growth and transformation. Through a storytelling-led narrative, the film captures different stages of self-expression, highlighting how eyewear can become an extension of one’s identity. The campaign is built around the message: “When you meet you, you find you.”

Speaking about the association, Kriti Sanon said the brand’s contemporary and versatile appeal resonates strongly with her personal style. She added that the campaign’s focus on reinvention and self-discovery aligns with her own journey of exploring new dimensions of individuality and expression.

Shahid Kapoor noted that Vogue Eyewear has always reflected an effortless and evolving approach to style. He said Kriti brings a fresh perspective to the brand, complementing its vision of confidence and authenticity.

Through the campaign, Vogue Eyewear positions eyewear as more than a functional accessory, presenting it as an important element of personal style and self-expression.

Conceptualised by Network Advertising, the campaign has been directed by Emmy-nominated filmmaker Suraj Wanvari and photographed by renowned fashion photographer Prasad Naik. The campaign will be rolled out across digital, social media, print, and outdoor platforms, targeting style-conscious consumers across the country.