Fear Factor: Khatron Ke Khiladi is back for its 15th season, Darr Ka Naya Daur, and has already pulled in the franchise’s strongest pre-premiere sponsor lineup yet, eleven brands signed on before COLORS and JioHotstar have aired a single episode.
Maruti Suzuki leads as presenting sponsor, with Hero Xtreme, Thums Up and JK Super Cement on board as co-powered-by partners. Special partners include Nirma Advance, NIVEA Roll On, Jeena Sikho Lifecare and ONN Premium Wear, while SNICKERS, Silver Coin Atta and Woodland round out the roster as hunger, food and outdoor gear partners respectively. Notably, Woodland returns after a seven-year gap, and the two-wheeler category makes its first appearance on the show in nearly a decade through Hero Xtreme.
The spread of categories isn’t accidental, each brand seems chosen to map onto the show’s core themes of fear, resilience and endurance. Mahesh Shetty, Head of Entertainment Sales, TV at JioStar, called the eleven-brand turnout proof of the franchise’s continued relevance to advertisers navigating shifting audience habits.
Brand leaders echoed that alignment in their own language. Hero MotoCorp’s Aashish Midha tied the partnership to riders who push past comfort zones, while JK Super Cement’s Shashank Shivakumar framed the association around resilience and home-building. Nirma’s Manan Soni went further, describing the tie-up as part of the brand’s broader repositioning toward a more contemporary, energetic identity.
Hosted again by Rohit Shetty, the new season promises stunts across international locations, this time pushing into the psychological weight of fear, not just the physical stunts that built the franchise’s reputation.
