AdLift, a global digital marketing agency specialising in AI-led SEO and content strategies, has secured the SEO and content marketing mandate for Baby Forest, a premium Ayurveda-inspired baby care brand.

The mandate arrives as India’s baby care segment sees accelerated growth, fuelled by rising demand for natural, toxin-free products and growing digital adoption among young parents. With search behaviour increasingly shifting toward AI-driven discovery, brands are re-evaluating their visibility not just on traditional search engines but across generative AI platforms as well.

Baby Forest offers a curated range of baby skincare, bath care, feeding essentials, gifting, nursery and care products rooted in traditional Indian wellness practices and modern science, with an emphasis on safe, nature-led ingredients for everyday baby care.

As part of the engagement, AdLift will drive Baby Forest’s organic growth strategy, combining conventional SEO with Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). The mandate spans technical SEO, content ecosystem development, and visibility enhancement across AI platforms such as ChatGPT, Google Gemini and Perplexity AI, with the goal of improving high-intent discovery and strengthening category authority.

Prashant Puri, Co-founder & CEO, AdLift, said search has moved beyond blue links, with consumers now discovering brands through AI-generated answers and recommendations. He added that AI-led SEO is expected to meaningfully contribute to organic revenue growth over the next 12 to 18 months, particularly in trust-driven categories like baby care.

Onkar Singh, Head of Digital Marketing, Baby Forest, said organic search remains central to the brand’s growth plans, calling AdLift’s blend of content and AI-led search strategy well-aligned with its goal of reaching conscious parents at every stage.