In 1886, an Atlanta pharmacist mixing syrup with sparkling water had no idea he was bottling the future of global culture. That experiment, created by Dr. John Stith Pemberton, would evolve into Coca-Cola – a brand now present in over 200 countries, woven into birthdays, road trips, festivals and everyday celebrations worldwide. His bookkeeper Frank … Read more
Hakuhodo India Group has appointed Jayanto Banerjee and Naoto Takahashi as co-managing directors, succeeding Kosuke Kataoka, who is moving to a global role in Japan. Banerjee brings over three decades of brand-building experience across India and the Middle East, while Takahashi adds expertise in corporate strategy and cross-border business integration. Together, they will lead the … Read more
AdLift, a global digital marketing agency specialising in AI-led SEO and content strategies, has secured the SEO and content marketing mandate for Baby Forest, a premium Ayurveda-inspired baby care brand. The mandate arrives as India’s baby care segment sees accelerated growth, fuelled by rising demand for natural, toxin-free products and growing digital adoption among young … Read more
At APOS 2026 in Bali, Prime Video’s Asia Pacific leadership laid out the company’s regional approach during a session titled “The APAC Playbook,” featuring Gaurav Gandhi, VP, APAC & ANZ; Shilangi Mukherji, Director and Head of SVOD Business, India; and Keisuke Oishi, Country Manager, Japan, in conversation with Vivek Couto of Media Partners Asia. Gandhi … Read more
Grasim Industries Limited has appointed Sangeeta Tanwani as CEO (Designate) of its textiles business, marking a key leadership transition aimed at strengthening its consumer and brand-led strategy. Tanwani, a veteran of Pantaloons and part of the Aditya Birla Group since 2018, will take over from Kapil Agrawal, bringing extensive experience in retail, branding and business … Read more
WPP Media has appointed Varun Nair as Senior Director, where he will lead strategic planning for the Godrej Consumer Products business. Prior to this, he worked at ZEE5 as Strategy Director, driving GTM, monetisation and revenue strategy, and also held senior roles at Wavemaker India and BARC India, bringing strong experience across media strategy, analytics … Read more
Hyundai Motor India has rolled out an emotionally resonant Father’s Day campaign centred on a familiar figure in Indian households: the father who never quite stops being a co-pilot. The film is anchored in a simple, relatable insight – that fathers often continue guiding their children well into adulthood, particularly from the passenger seat of … Read more
Delaware-headquartered adtech and performance marketing platform strongmetrics has acquired AI-powered operations platform AdsShare, a move aimed at strengthening its ambition to build an AI-first operating system for advertising teams. As part of the deal, AdsShare founder Harsh Sharma will join strongmetrics as Head of Technology & Innovation, overseeing artificial intelligence, automation, product development and technology … Read more
RSPL Group, the FMCG conglomerate behind the Ghadi detergent brand, has launched Ghadi Rapid Wash, a liquid detergent designed specifically for everyday bucket washing. The launch marks the company’s entry into a fast-growing category, aiming to combine modern convenience with affordability for Indian households. Launched in Kanpur, the brand’s birthplace, the product reflects RSPL Group’s … Read more
Quick commerce has cracked the code on speed, but a recent episode involving comedian-actor Vir Das has reignited questions about whether trust can keep pace as platforms push into premium electronics. Zepto found itself at the centre of this debate after replacing an Apple Watch that Das alleged was a counterfeit. Das claimed he received … Read more
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