Wagh Bakri Tea Group has launched a new integrated campaign, “Itti Si Wagh Bakri, Itti Kadak Swaad-bhari,” built around a consumer insight that challenges a common tea-brewing habit across Indian households. The campaign responds to a growing tendency among consumers to add extra tea leaves or over-boil their tea in pursuit of a stronger cup. … Read more
BIODERMA, a NAOS brand and pioneer in ecobiology, has launched a new campaign, #WontLetAcneWin, this Acne Awareness Month, spotlighting its Sébium range and urging young consumers not to let acne dictate the moments that matter to them. While acne is widely treated as a surface-level skin concern, the brand says its impact often runs deeper, … Read more
Smart kitchen technology brand Beyond Appliances has launched a new Father’s Day campaign, “The 1st Engineer of Our Lives,” featuring actor Jameel Khan. The film celebrates the everyday heroism of Indian fathers, who instinctively step up to fix, repair, and resolve household problems, becoming the first engineers their families ever encounter. The campaign taps into … Read more
JioStar has joined hands with PVR INOX to take the ICC Women’s T20 World Cup 2026 to cinema halls across India, marking the country’s first theatrical screening of a live international women’s cricket tournament. Under the tie-up, select PVR INOX screens will air India’s group-stage fixtures, both semi-finals, and the final, giving cricket fans a … Read more
Fatherhood is rarely defined by grand speeches or extraordinary gestures. More often, it lives in the small, unnoticed moments-a hand held on the way to school, a toy repaired late at night, or an evening set aside for a quick game of cricket. This Father’s Day, Paragon Footwear captures these everyday acts of love through … Read more
After decades of discovering and nurturing some of India’s finest singing talents, Sa Re Ga Ma Pa is set to make a comeback on Zee TV with an all-new season that promises bigger performances and a richer viewing experience. The iconic singing reality show, which has introduced celebrated artists such as Shreya Ghoshal, Shekhar Ravjiani, … Read more
L’Oréal has signed an agreement to acquire a majority stake in Innovist, the Indian digital-first personal care company known for brands Bare Anatomy and Chemist at Play. The deal strengthens L’Oréal’s footprint in India and adds a set of science-led, digitally native brands to its Consumer Products Division. Founded in 2019 by Rohit Chawla, Sifat … Read more
In 1886, an Atlanta pharmacist mixing syrup with sparkling water had no idea he was bottling the future of global culture. That experiment, created by Dr. John Stith Pemberton, would evolve into Coca-Cola – a brand now present in over 200 countries, woven into birthdays, road trips, festivals and everyday celebrations worldwide. His bookkeeper Frank … Read more
Hakuhodo India Group has appointed Jayanto Banerjee and Naoto Takahashi as co-managing directors, succeeding Kosuke Kataoka, who is moving to a global role in Japan. Banerjee brings over three decades of brand-building experience across India and the Middle East, while Takahashi adds expertise in corporate strategy and cross-border business integration. Together, they will lead the … Read more
AdLift, a global digital marketing agency specialising in AI-led SEO and content strategies, has secured the SEO and content marketing mandate for Baby Forest, a premium Ayurveda-inspired baby care brand. The mandate arrives as India’s baby care segment sees accelerated growth, fuelled by rising demand for natural, toxin-free products and growing digital adoption among young … Read more
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