June 18, 2026 – Page 2 – Viral Vault India | Marketing, Ads, Brands, Campaigns, and More

Strongmetrics Acquires AdsShare, Adds Founder Harsh Sharma to Leadership Team

June 18, 2026 by Newsroom

Delaware-headquartered adtech and performance marketing platform strongmetrics has acquired AI-powered operations platform AdsShare, a move aimed at strengthening its ambition to build an AI-first operating system for advertising teams. As part of the deal, AdsShare founder Harsh Sharma will join strongmetrics as Head of Technology & Innovation, overseeing artificial intelligence, automation, product development and technology … Read more

RSPL Group Introduces Ghadi Rapid Wash, Targeting Affordable Liquid Detergent Adoption in India

June 18, 2026 by Newsroom

RSPL Group, the FMCG conglomerate behind the Ghadi detergent brand, has launched Ghadi Rapid Wash, a liquid detergent designed specifically for everyday bucket washing. The launch marks the company’s entry into a fast-growing category, aiming to combine modern convenience with affordability for Indian households. Launched in Kanpur, the brand’s birthplace, the product reflects RSPL Group’s … Read more

Apple Watch or Knock-Off? Vir Das’s Zepto Order Sparks a Trust Debate

June 18, 2026 by Newsroom

Quick commerce has cracked the code on speed, but a recent episode involving comedian-actor Vir Das has reignited questions about whether trust can keep pace as platforms push into premium electronics. Zepto found itself at the centre of this debate after replacing an Apple Watch that Das alleged was a counterfeit. Das claimed he received … Read more

Piramal Consumer Healthcare Unveils i-choose as Unified Women’s Wellness Brand

June 18, 2026 by Newsroom

Piramal Consumer Healthcare has introduced i-choose, a new master brand consolidating its women’s intimate care portfolio under a single identity. The initiative brings together existing brands i-activ, i-know and i-feel under one umbrella, while flagship contraceptive brands i-pill and i-pill daily will continue operating independently within the larger portfolio. Actor Sanya Malhotra has been signed … Read more

Strongmetrics Acquires AdsShare, Adds Founder Harsh Sharma to Leadership Team

RSPL Group Introduces Ghadi Rapid Wash, Targeting Affordable Liquid Detergent Adoption in India

Apple Watch or Knock-Off? Vir Das’s Zepto Order Sparks a Trust Debate

Piramal Consumer Healthcare Unveils i-choose as Unified Women’s Wellness Brand

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.