Delaware-headquartered adtech and performance marketing platform strongmetrics has acquired AI-powered operations platform AdsShare, a move aimed at strengthening its ambition to build an AI-first operating system for advertising teams. As part of the deal, AdsShare founder Harsh Sharma will join strongmetrics as Head of Technology & Innovation, overseeing artificial intelligence, automation, product development and technology strategy.
The acquisition underscores a growing emphasis within adtech on operational efficiency, a function that has historically drawn less attention than campaign execution, targeting and analytics. Strongmetrics said integrating AdsShare’s technology will help streamline internal workflows and reduce the operational bottlenecks that often slow campaign execution, with plans to fold AdsShare’s AI-assisted workflow management and automation tools into its broader advertising ecosystem.
Nimit Chaudhry noted that while the industry has invested heavily in campaign technologies, operational efficiency has often taken a backseat, adding that as the business scaled, operational excellence became just as critical as campaign performance.
Founded in 2025, AdsShare was built to address inefficiencies in everyday advertising operations – including campaign launches, publisher onboarding, reporting and cross-team coordination – that still rely heavily on manual processes despite advances in campaign optimization and analytics. Sharma said the platform was designed to make AI an active participant in operations rather than just another standalone tool, easing the coordination burden teams face across departments.
AdsShare brings together workflow management, collaboration tools, automation and AI-powered assistance, including capabilities built on the Model Context Protocol (MCP) to improve interaction between AI systems and business processes. The companies said the technology has helped organisations cut operational overhead by up to 40 per cent while supporting larger campaign volumes and faster execution.
