Direct-to-consumer gifting platform IGP has unveiled its Father’s Day campaign, To Papa, My Hero, celebrating the enduring bond between fathers and their children while encouraging families to express appreciation through thoughtful gestures, gifts and shared experiences.
Video Link: https://www.instagram.com/reel/DZhBTgjBl-y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
The campaign comes alive through a series of digital films that capture everyday father-child interactions. Blending warmth, nostalgia and light-hearted humour, the films highlight the understated ways fathers often communicate love-not through words, but through actions that leave lasting impressions. By focusing on relatable moments, IGP aims to inspire people to acknowledge and celebrate these meaningful relationships.
To extend the celebration beyond digital storytelling, IGP has partnered with Tim Hortons across 30 selected outlets in India. During the campaign period, customers purchasing coffee at participating stores will receive Father’s Day-themed merchandise from IGP, featuring special wishes along with gifting vouchers. The collaboration is further amplified through social media initiatives and influencer-led content showcasing creators celebrating the occasion alongside their fathers.
IGP has also strengthened its offline engagement through a partnership with Dave & Buster’s in Mumbai and Bengaluru. The association offers visitors special gifts and promotional experiences during the Father’s Day weekend, encouraging families to spend quality time together.
Commenting on the initiative, Tarun Joshi, Founder and CEO of IGP, said Father’s Day is an occasion where emotions often run deeper than words. He added that the campaign seeks to honour the unique ways fathers express affection while creating memorable experiences for families.
By combining gifting, experiences and storytelling, IGP positions Father’s Day as more than a seasonal celebration, reinforcing its role in helping people transform emotions into meaningful gestures.
