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Day: June 19, 2026

TVS NTORQ Pays Tribute to Football’s Origins with ‘The Streets Remember’ Campaign

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TVS NTORQ has unveiled The Streets Remember, a new campaign inspired by its partnership with the Argentina Football Association (AFA), celebrating the environments and experiences that shape champions long before they earn global recognition. Developed by Dentsu Creative, the campaign explores the idea that greatness is often forged in everyday settings-on neighbourhood streets, local grounds … Read more

Reliance Introduces JAMS, an AI-Powered Studio for the Future of Content Creation

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Reliance Industries has unveiled JioStar GenAI Media Studio (JAMS), an AI-native platform designed to streamline and enhance content creation across the entire production lifecycle. Announced by Akash Ambani at the company’s 49th Annual General Meeting (AGM), the initiative underscores Reliance’s growing focus on artificial intelligence and next-generation media technologies. JAMS is built as an end-to-end … Read more

IGP Turns Father’s Day into Shared Experiences with ‘To Papa, My Hero’ Campaign

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Direct-to-consumer gifting platform IGP has unveiled its Father’s Day campaign, To Papa, My Hero, celebrating the enduring bond between fathers and their children while encouraging families to express appreciation through thoughtful gestures, gifts and shared experiences. Video Link: https://www.instagram.com/reel/DZhBTgjBl-y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign comes alive through a series of digital films that capture everyday father-child interactions. Blending … Read more

American Tourister Brings Harry Potter Magic to Indian Families

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American Tourister has partnered with Warner Bros. Discovery Global Consumer Products to introduce an exclusive Harry Potter-themed collection in India, blending nostalgia with everyday utility for young fans and families. Timed with the beginning of the new academic season, the collection spans backpacks, luggage, crossbody bags, drawstring bags, stationery accessories, lunch bags and pencil cases. … Read more

Jos Alukkas Launches Ballet-Inspired Ballé Collection With Samyuktha

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Jewellery retailer Jos Alukkas has expanded its portfolio with the launch of the Ballé Collection, a new signature line inspired by the art of ballet. Drawing on themes of elegance, grace and resilience, the collection translates the fluidity of dance into contemporary jewellery, supported by a new campaign film featuring actress Samyuktha. Titled “The Ballet … Read more

Spotify’s New Campaign Turns Music Discovery Into a Historic Moment

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Spotify has launched “Discover on Spotify,” a new campaign spotlighting the platform’s personalized music discovery features and the many ways listeners can stumble upon new artists and sounds. At the centre of the campaign are three key features: Daylist, a playlist that evolves throughout the day based on listening patterns; Song Radio, which extends the … Read more

Omnicom Media MENA Names Wissam Najjar Chief Commercial Officer

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Omnicom Media MENA has elevated Wissam Najjar to the role of Chief Commercial Officer as part of a broader transformation across the network. A four-year veteran of the company, Najjar will now lead efforts to strengthen commercial capabilities across markets, helping clients unlock greater value and drive stronger business outcomes in an increasingly complex media … Read more

Parle Products Honours Fathers With “Dil Ka Apna Emergency Number”

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Parle Products has unveiled its new Father’s Day campaign, “Dil Ka Apna Emergency Number,” a tribute to fathers who remain a constant source of strength, encouragement and reassurance through every stage of their children’s lives. Conceptualised by Please See, the campaign captures a universal emotion – how fathers are often the first people children turn … Read more

Titan Smart’s “Real Dads, Real Conversations” Puts Father’s Wellbeing Centre Stage

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Titan Smart has launched “Real Dads, Real Conversations,” a Father’s Day campaign exploring the thoughts, emotions and concerns fathers often keep to themselves. Built on the insight that fathers tend to prioritise everyone else’s care over their own, the film encourages a closer look at the everyday habits shaping long-term health. Featuring three real dads … Read more