Parle Products has unveiled its new Father’s Day campaign, “Dil Ka Apna Emergency Number,” a tribute to fathers who remain a constant source of strength, encouragement and reassurance through every stage of their children’s lives.
Conceptualised by Please See, the campaign captures a universal emotion – how fathers are often the first people children turn to in moments of uncertainty. Whether facing a challenge, a tough decision, or unfamiliar territory, a father’s presence and belief in his child provides the confidence to move forward, even without all the answers.
For decades, Parle has been woven into countless family moments across India, present through everyday conversations, celebrations and shared experiences. Much like a father’s dependable presence, the brand draws on a relationship with consumers built on trust, warmth and reliability across generations.
Mayank Shah, Chief Marketing Officer at Parle Products, said fathers often express love not through grand gestures but through constant presence, guidance and unwavering belief in their children, adding that their reassurance gives children the confidence to embrace challenges and new opportunities. He said the campaign was conceived to celebrate these everyday heroes and the values of care, trust and togetherness – values that have also shaped Parle’s bond with Indian households over the years.
The film centres on how fathers are often the first call in moments of need, offering guidance and support that shape confidence and a sense of security in their children.
With this campaign, Parle continues its tradition of celebrating everyday relationships, reinforcing its long-standing connection with Indian families through shared emotion and trust.
