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Day: June 19, 2026

AJIO’s “Father Figures” Spotlights Every Dad Archetype With Jaaved Jaaferi

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This Father’s Day, AJIO is celebrating the quirks, habits and personalities that make Indian fathers unforgettable through its new campaign, “Father Figures,” steering shoppers toward the brand’s dedicated Father’s Day gifting destination. Video Link: https://www.instagram.com/reel/DZrS2mzxgCs/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Conceptualised by 22feet and narrated by Jaaved Jaaferi, the campaign film offers a light-hearted yet heartfelt ode to the many … Read more

Maybelline New York Teams Up With Spotify India for “Maybe It’s My Stage”

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Maybelline New York, the world’s number one makeup brand, has partnered with Spotify India to launch “Maybe It’s My Stage,” a first-of-its-kind cultural IP bringing together two powerful forms of self-expression – makeup and music – through an immersive live experience. The evening was headlined by acclaimed artist Nikhita Gandhi, whose boundary-pushing yet authentic artistry … Read more

Amazon Lights Up Bandra-Worli Sea Link to Announce Beautyverse 2026

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Ahead of Beautyverse 2026, Amazon India has unveiled a 180-minute projection mapping activation on Mumbai’s Bandra-Worli Sea Link, transforming the cable-stayed bridge into a large-scale visual canvas for its upcoming beauty event. Held on the evening of 19 June, the activation served as a countdown to Beautyverse 2026, scheduled for 20 June. The projection featured … Read more

Dubai’s Viral Chocolate Just Landed in India, and Cadbury Made It

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Mondelez India has taken on one of the boldest flavour bets of the year, launching Cadbury Dairy Milk Silk Dubai Chocolate, a limited-edition treat inspired by the viral Kunafa chocolate sensation that’s taken over global dessert culture and social media feeds alike. Dubai’s Kunafa chocolate built its reputation on a distinct textural contrast: crispy kadayfi … Read more

Jana Small Finance Bank Names Ankush Bhattacharya Head of Marketing

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Jana Small Finance Bank has elevated Ankush Bhattacharya to the role of Head of Marketing. A seasoned marketing leader, Bhattacharya will now spearhead the bank’s brand, communication, and customer engagement initiatives. Sharing the news on LinkedIn, he humorously acknowledged the countless requests for bigger logos and last-minute changes that come with the profession, marking the … Read more

Mahindra Lifespaces Reimagines Home Living With Robotic Family Film

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Mahindra Lifespaces has launched a new campaign for its Mahindra Rainforest project, moving away from conventional real estate messaging to focus on the emotional value of a thoughtfully designed home. Conceptualised by The Womb, the campaign builds on the brand’s “Home of Positive Energy” platform, exploring how living spaces shape everyday wellbeing rather than simply … Read more

Meta’s Cred Bet: A Smart Payments Play, or Too Little Too Late?

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Meta is reportedly evaluating an investment in Cred that could value the Bengaluru-based fintech at around $4 billion, according to a Moneycontrol report – a number that tells its own story. It’s an improvement on Cred’s $3.5 billion markdown in 2025, but still a steep climb-down from the $6.4 billion peak it commanded in 2022. … Read more

Lodestar UM Bags AMFI’s Integrated Media Mandate

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Omnicom Media’s Lodestar UM has won the integrated media mandate for the Association of Mutual Funds in India (AMFI), emerging victorious in a multi-agency pitch. Under the mandate, Lodestar UM will take charge of AMFI’s media strategy, planning and buying responsibilities, while supporting the next phase of the long-running Mutual Funds Sahi Hai campaign. The … Read more

ITC Sunfeast Baked Creations Honours Fathers With ‘A Briefcase of Love’ This Father’s Day

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This Father’s Day, ITC Sunfeast Baked Creations has unveiled “A Briefcase of Love,” a campaign celebrating fathers whose love is expressed not through words, but through everyday responsibility, resilience and quiet presence. The campaign centres on the briefcase as a symbol – an everyday object that came to represent everything a father carries: duties, aspirations, … Read more

Farmley’s Makha Shaka Turns a Snack Chase Into Tamil Nadu’s Latest Gen Z Vibe

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Farmley has launched a new digital campaign for its Makha Shaka range, tapping into Tamil Nadu’s youth culture with the tagline “Vibe-a Pudinga Makka” (Catch the Vibe, People), set to a reimagined track originally composed by Padma Bhushan Ilaiyaraaja. Video Link: https://www.instagram.com/reel/DZsAvHov_Qo/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film, produced by Mind Your Language! (MYL), follows a young man’s frantic … Read more