American Tourister has partnered with Warner Bros. Discovery Global Consumer Products to introduce an exclusive Harry Potter-themed collection in India, blending nostalgia with everyday utility for young fans and families.
Timed with the beginning of the new academic season, the collection spans backpacks, luggage, crossbody bags, drawstring bags, stationery accessories, lunch bags and pencil cases. It has been designed for two age segments, ensuring products cater to children as well as pre-teens.
The ‘Under 10’ range celebrates the whimsical world of Hogwarts with school backpacks, lunch bags, pencil cases, drawstring pouches and hard-sided luggage inspired by the iconic wizarding school. Meanwhile, the ‘Early and Pre-Teen’ range adopts a subtler aesthetic, featuring house-inspired motifs across backpacks, luggage and travel accessories.
Across both categories, the products combine durability and practicality with elements of self-expression. Harry Potter-themed graphics, silicone zip pullers and interchangeable Velcro house badges allow users to personalise their belongings. Select products for younger children also include Quidditch-inspired stickers and Crookshanks zip charms, adding a playful touch.
Speaking about the collaboration, Anushree Tainwala, Chief Business Officer at American Tourister India, said the Harry Potter universe resonates deeply with Indian parents who grew up with the franchise and are now sharing that experience with their children. She added that the collection aims to make milestones such as the first day of school or a family vacation feel more magical.
Available through American Tourister stores, major luggage retailers, Amazon and the brand’s online channels, prices start at ₹250 for accessories, ₹1,690 for backpacks and ₹4,290 for luggage.
