Adobe is widening the rollout of its Creative Agent across Firefly and core Creative Cloud apps, while also opening up its creative tools to platforms like ChatGPT, Claude, Copilot, Gemini and Slack. The move signals Adobe’s push to make AI assistance a constant presence across the entire creative workflow rather than a feature tied to one app.
Firefly, Adobe’s AI creative studio, is getting new agentic capabilities meant to tie ideation, creation and production into one connected experience. The Creative Agent is also extending into Photoshop, Premiere, Illustrator, InDesign and Frame.io, letting users describe an outcome while the assistant handles the underlying steps, with creative decisions still resting with the user.
David Wadhwani, president of Adobe’s Creativity & Productivity business, framed the expansion as building on Adobe’s long-standing role at the center of creative production, with an agent now embedded across every app and platform where creators work.
Firefly’s update list includes brand kit creation, short product video generation, an automated editing tool called Quick Cut, and storyboard-based video creation, alongside personalization features and built-in review and feedback tools. A private beta is also previewing “Elements” and “Projects,” aimed at reusing creative assets and organizing context across tools.
Adobe pointed to its Creators’ Toolkit Report, which surveyed over 16,000 creators, noting that most see AI as integrated or essential to their work, even as a similarly large majority insist final creative calls should stay human.
AI Assistant is rolling into public beta across Premiere, Photoshop, Illustrator, InDesign and Frame.io, with After Effects in private beta, and Adobe’s tools now reaching users through major AI platforms beyond its own ecosystem.
