Royaloak has appointed Team Pumpkin as its integrated digital marketing partner, handing the agency a wide-ranging mandate across the brand’s digital ecosystem.
Under the partnership, Team Pumpkin will manage Royaloak’s social media marketing, website management, e-commerce operations and performance marketing, while also providing strategic support for influencer engagement. The mandate brings together multiple digital functions under a single agency relationship, reflecting a broader push by brands to consolidate their online presence with one partner rather than managing fragmented vendors.
Vijai Subramaniam, Founder and Chairman of Royaloak, said customer journeys are increasingly shifting online, making it essential for the brand to build stronger digital experiences that reflect its identity and connect with modern consumers. He said the company looks forward to the collaboration with Team Pumpkin as it works toward that goal.
Swati Nathani, Co-founder of Team Pumpkin, said the agency is excited to partner with Royaloak and build impactful digital narratives backed by performance-led strategies and commerce-focused solutions, signalling an approach that ties storytelling closely to measurable business outcomes.
Vinod Khandelwal, Chief Growth Officer at Team Pumpkin, said Royaloak’s strong market position creates significant opportunities for digital growth, adding that the agency is looking forward to driving measurable business impact through integrated, performance-led digital strategies.
The partnership marks another instance of furniture and home brands deepening their investment in digital-first growth as e-commerce and online discovery continue to shape consumer buying behaviour, with Team Pumpkin now positioned to lead Royaloak’s digital transformation across owned, earned and paid channels.
