Cleartrip has launched Creators Club, a new affiliate programme designed to integrate creator-led content with its travel booking platform, as the company expands its creator ecosystem across India. The brand aims to onboard more than 10,000 creators by the end of 2026.
The programme runs on a performance-based commission model, letting creators earn directly from bookings generated through their content. Unlike conventional influencer campaigns, eligibility is tied to engagement rather than follower count, with no minimum audience threshold required to participate.
Open to creators across categories on Instagram and YouTube nationwide, the programme’s standout feature is an automated comment-to-DM system: users who comment “TRIP” on a participating creator’s post receive a pre-filled booking link and a Cleartrip coupon code directly in their inbox.
Cleartrip said shifting travel discovery patterns – especially among Gen Z and millennials – have amplified the role of creator content in shaping travel decisions, alongside rising travel interest from Tier-2 markets where creators increasingly drive intent.
Pallavi Saxena, Chief Marketing & Revenue Officer at Cleartrip, said Gen Z has fundamentally reshaped how travel decisions begin, with intent and inspiration now starting on social feeds, and that creators sit at the centre of that shift. She added that the programme is designed to turn every post into income and every booking into more inspiration.
During the pilot phase, regional creators generated half of all programme content, with Beauty and Lifestyle, Food, and Deal Hack creators logging engagement rates of 5–6%. Telugu-language content emerged as one of the fastest-growing segments, with strong participation from southern states overall.
