DOMS Industries brought an interactive consumer activation to CORE 2026, transforming its stall at the Jio World Convention Centre into a hands-on creative space over June 20 and 21.
Designed for children, parents, creators and cosplay enthusiasts, the activation featured a ‘Spin the Wheel’ game, doodle walls and live portrait sessions. The brand noted that the ‘Spin the Wheel’ activity emerged as one of the most-visited attractions through the two-day convention, drawing television personalities, content creators and stationery enthusiasts to the stall.
On the second day, young creators and children added their own sketches and illustrations to dedicated DOMS doodle walls, while a live portrait artist offered visitors customised hand-drawn portraits on the spot.
Commenting on the initiative, Saumitra Prasad, Chief Marketing Officer, DOMS Industries, said creativity has the power to connect, inspire and bring people together, adding that CORE 2026 gave the brand a platform to engage directly with consumers through experiences built around imagination and self-expression.
The activation reflects DOMS’ continued push to position itself beyond a stationery and art-supplies manufacturer, leaning into experiential marketing to build deeper engagement with its audience at large-format consumer and pop-culture events. By tapping into CORE’s mix of cosplay, fandom and creator communities, the brand extended its reach to a younger, culturally engaged demographic, reinforcing its core brand promise around creativity and self-expression in a live, participative setting.
