Havas Media India is set to manage the above-the-line media business for Samsung India through Cheil India, following the Korean electronics giant’s decision to consolidate its media mandate with Cheil, according to a top industry source. The arrangement comes weeks after Samsung India awarded its consolidated media mandate – estimated at around Rs 300 crore … Read more
Uber has appointed Arpit Tyagi as Head of Advertising for India, where he will lead the company’s advertising strategy and operations while driving growth across its advertising solutions. With over 15 years of experience in advertising and marketing technology, Tyagi joins from The Trade Desk and has also held key roles at Amazon Ads. His … Read more
Henkel has promoted Pradhyumna Ingle to President – India. A Henkel veteran with nearly 25 years at the company, Ingle was previously Senior Vice President and Global Head of Infrastructure Protection & Repair Business. Since joining Henkel in 2001, he has held several leadership roles across India, Asia Pacific, and North America, driving growth across … Read more
Sony Sports Network has rolled out its broadcast plan for the India Tour of England 2026, confirming live coverage in five languages – English, Hindi, Tamil, Telugu, and for the first time, Kannada. The white-ball series, kicking off July 1, includes five T20 Internationals and three One Day Internationals, with the network positioning the multilingual … Read more
Some shows protect their sponsors. India’s Got Latent does the opposite – and somehow, brands keep lining up for it anyway. Back in Season 1, the show’s biggest backers were Vastrado, Spinny and POPclub, with skincare brand Deconstruct also riding the wave through a creator tie-up. That season ended in chaos – Ranveer Allahbadia’s controversial … Read more
Vi has entered a strategic partnership with Spotify, combining the telecom operator’s connectivity with the streaming platform’s premium audio content to strengthen its digital entertainment offering. As part of the tie-up, eligible Vi Postpaid customers will get complimentary access to Spotify Premium for three months at no extra cost upon activating or retaining qualifying plans. … Read more
Bisleri has entered a three-year partnership with the HSBC Rugby Premier League (RPL), joining as the competition’s official hydration partner across both the men’s and women’s leagues. Link: https://www.instagram.com/reel/DZ9-EDTIieX/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The association will span digital campaigns, on-ground activations, in-stadium experiences and community initiatives, all aimed at deepening fan engagement with the sport. It comes at a … Read more
For over 30 years, Vim has sat beside Indian kitchen sinks doing one unglamorous job: cutting through grease. It’s the kind of product nobody thinks twice about – until it shows up on the world’s biggest creative advertising stage. The brand’s story starts far from Indian kitchens, in 1885, when UK brothers William and James … Read more
Škoda Auto India has teamed up with musician Rishab Rikhiram Sharma for a cinematic film marking the launch of the all-new Kodiaq RS, blending precision engineering with Indian neo-classical music as the brand marks 125 years in motorsport and over five decades of the RS badge. Following their earlier collaboration on the Octavia RS, the … Read more
DOMS Industries brought an interactive consumer activation to CORE 2026, transforming its stall at the Jio World Convention Centre into a hands-on creative space over June 20 and 21. Designed for children, parents, creators and cosplay enthusiasts, the activation featured a ‘Spin the Wheel’ game, doodle walls and live portrait sessions. The brand noted that … Read more
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