Tata Starbucks has unveiled a revamped version of its Starbucks Rewards programme, introducing a new premium membership category called Reserve while upgrading benefits across its existing Green and Gold tiers. The refreshed programme is designed to make rewards easier to earn, simpler to redeem and more personalised for customers at every stage of their loyalty … Read more
boAt is taking a demonstration-first approach to marketing its latest audio offering, the Airdopes ProClip, through a new digital campaign titled ‘Approved By’. Featuring actor Sonam Bajwa and creator-actor Ambrish Verma, the campaign aims to address common consumer concerns surrounding open-ear earbuds by showcasing their performance in everyday situations. Link 1: https://www.instagram.com/reel/DZ9lu-II6my/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Link 2: https://www.instagram.com/reel/DZ63wG8uPHg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== … Read more
As the FIFA World Cup 2026 moves into its knockout stages, Zee Entertainment Enterprises has strengthened its advertiser portfolio by onboarding six new brands-Lenovo, Ceat, Jaguar Land Rover (JLR), Adidas, Zydus and JBL. The additions come as the tournament enters the Round of 32, reflecting growing confidence among marketers in the event’s ability to deliver … Read more
Saurabh Pandey has stepped down as Head of Commercial Marketing at HP India after four years in the role. A marketing leader with over 20 years of experience, Pandey previously held senior marketing positions at IBM, including Head of Marketing for Technology, Cloud, IT Services & Consulting across India and South Asia. He has also … Read more
Bvlgari has roped in Shahid Kapoor as its first Friend of the House for fragrances in India, marking a new chapter for the Italian luxury Maison’s presence in the country. Under the partnership, Kapoor will front a curated selection of Bvlgari’s fragrance portfolio, including the Bvlgari Man and Bvlgari Le Gemme collections. The collaboration holds … Read more
McDonald’s India – North & East has teamed up with Coca-Cola to roll out a limited-edition FIFA World Cup meal range, timed to ride the wave of football fever sweeping the country. Available across McDonald’s restaurants in North and East India for a limited period, the lineup features McVeggie Dragon and McChicken Dragon meals, each … Read more
Havas Media India is set to manage the above-the-line media business for Samsung India through Cheil India, following the Korean electronics giant’s decision to consolidate its media mandate with Cheil, according to a top industry source. The arrangement comes weeks after Samsung India awarded its consolidated media mandate – estimated at around Rs 300 crore … Read more
Uber has appointed Arpit Tyagi as Head of Advertising for India, where he will lead the company’s advertising strategy and operations while driving growth across its advertising solutions. With over 15 years of experience in advertising and marketing technology, Tyagi joins from The Trade Desk and has also held key roles at Amazon Ads. His … Read more
Henkel has promoted Pradhyumna Ingle to President – India. A Henkel veteran with nearly 25 years at the company, Ingle was previously Senior Vice President and Global Head of Infrastructure Protection & Repair Business. Since joining Henkel in 2001, he has held several leadership roles across India, Asia Pacific, and North America, driving growth across … Read more
Sony Sports Network has rolled out its broadcast plan for the India Tour of England 2026, confirming live coverage in five languages – English, Hindi, Tamil, Telugu, and for the first time, Kannada. The white-ball series, kicking off July 1, includes five T20 Internationals and three One Day Internationals, with the network positioning the multilingual … Read more