Vi has entered a strategic partnership with Spotify, combining the telecom operator’s connectivity with the streaming platform’s premium audio content to strengthen its digital entertainment offering. As part of the tie-up, eligible Vi Postpaid customers will get complimentary access to Spotify Premium for three months at no extra cost upon activating or retaining qualifying plans. … Read more
Bisleri has entered a three-year partnership with the HSBC Rugby Premier League (RPL), joining as the competition’s official hydration partner across both the men’s and women’s leagues. Link: https://www.instagram.com/reel/DZ9-EDTIieX/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The association will span digital campaigns, on-ground activations, in-stadium experiences and community initiatives, all aimed at deepening fan engagement with the sport. It comes at a … Read more
For over 30 years, Vim has sat beside Indian kitchen sinks doing one unglamorous job: cutting through grease. It’s the kind of product nobody thinks twice about – until it shows up on the world’s biggest creative advertising stage. The brand’s story starts far from Indian kitchens, in 1885, when UK brothers William and James … Read more
Škoda Auto India has teamed up with musician Rishab Rikhiram Sharma for a cinematic film marking the launch of the all-new Kodiaq RS, blending precision engineering with Indian neo-classical music as the brand marks 125 years in motorsport and over five decades of the RS badge. Following their earlier collaboration on the Octavia RS, the … Read more
DOMS Industries brought an interactive consumer activation to CORE 2026, transforming its stall at the Jio World Convention Centre into a hands-on creative space over June 20 and 21. Designed for children, parents, creators and cosplay enthusiasts, the activation featured a ‘Spin the Wheel’ game, doodle walls and live portrait sessions. The brand noted that … Read more
Adobe’s latest AI and Digital Trends Report has found that 60% of Indian consumers are interested in creating a personal AI agent, the highest share among Asia Pacific markets surveyed. Based on responses from 7,000 consumers and business leaders globally, the report found 55% of Indian consumers would interact with a brand’s AI agent if … Read more
Omnicom Media has emerged as the world’s largest media management network, according to COMvergence’s Final 2025 Global & Regional Billings Rankings, with total billings of $75.6 billion. The ranking marks the first to capture the combined scale of Omnicom Media Group and IPG Mediabrands, following Omnicom’s acquisition of IPG, which closed in November 2025. COMvergence … Read more
KEI Industries has signed actor Rashmika Mandanna as brand ambassador, backing the association with an integrated 360-degree marketing campaign that spans television, digital, social media, print and outdoor. A new television commercial featuring Mandanna is set to go on air within the week, with the broader campaign scheduled to roll out next week. Welcoming Mandanna … Read more
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