Some shows protect their sponsors. India’s Got Latent does the opposite – and somehow, brands keep lining up for it anyway. Back in Season 1, the show’s biggest backers were Vastrado, Spinny and POPclub, with skincare brand Deconstruct also riding the wave through a creator tie-up. That season ended in chaos – Ranveer Allahbadia’s controversial … Read more
Vi has entered a strategic partnership with Spotify, combining the telecom operator’s connectivity with the streaming platform’s premium audio content to strengthen its digital entertainment offering. As part of the tie-up, eligible Vi Postpaid customers will get complimentary access to Spotify Premium for three months at no extra cost upon activating or retaining qualifying plans. … Read more
Bisleri has entered a three-year partnership with the HSBC Rugby Premier League (RPL), joining as the competition’s official hydration partner across both the men’s and women’s leagues. Link: https://www.instagram.com/reel/DZ9-EDTIieX/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The association will span digital campaigns, on-ground activations, in-stadium experiences and community initiatives, all aimed at deepening fan engagement with the sport. It comes at a … Read more
For over 30 years, Vim has sat beside Indian kitchen sinks doing one unglamorous job: cutting through grease. It’s the kind of product nobody thinks twice about – until it shows up on the world’s biggest creative advertising stage. The brand’s story starts far from Indian kitchens, in 1885, when UK brothers William and James … Read more
Škoda Auto India has teamed up with musician Rishab Rikhiram Sharma for a cinematic film marking the launch of the all-new Kodiaq RS, blending precision engineering with Indian neo-classical music as the brand marks 125 years in motorsport and over five decades of the RS badge. Following their earlier collaboration on the Octavia RS, the … Read more
DOMS Industries brought an interactive consumer activation to CORE 2026, transforming its stall at the Jio World Convention Centre into a hands-on creative space over June 20 and 21. Designed for children, parents, creators and cosplay enthusiasts, the activation featured a ‘Spin the Wheel’ game, doodle walls and live portrait sessions. The brand noted that … Read more
Adobe’s latest AI and Digital Trends Report has found that 60% of Indian consumers are interested in creating a personal AI agent, the highest share among Asia Pacific markets surveyed. Based on responses from 7,000 consumers and business leaders globally, the report found 55% of Indian consumers would interact with a brand’s AI agent if … Read more
Omnicom Media has emerged as the world’s largest media management network, according to COMvergence’s Final 2025 Global & Regional Billings Rankings, with total billings of $75.6 billion. The ranking marks the first to capture the combined scale of Omnicom Media Group and IPG Mediabrands, following Omnicom’s acquisition of IPG, which closed in November 2025. COMvergence … Read more
KEI Industries has signed actor Rashmika Mandanna as brand ambassador, backing the association with an integrated 360-degree marketing campaign that spans television, digital, social media, print and outdoor. A new television commercial featuring Mandanna is set to go on air within the week, with the broader campaign scheduled to roll out next week. Welcoming Mandanna … Read more