boAt is taking a demonstration-first approach to marketing its latest audio offering, the Airdopes ProClip, through a new digital campaign titled ‘Approved By’. Featuring actor Sonam Bajwa and creator-actor Ambrish Verma, the campaign aims to address common consumer concerns surrounding open-ear earbuds by showcasing their performance in everyday situations.

Link 1: https://www.instagram.com/reel/DZ9lu-II6my/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Link 2: https://www.instagram.com/reel/DZ63wG8uPHg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Rather than relying on technical jargon, the campaign uses relatable scenarios to validate product claims. In the first film, Sonam Bajwa puts the Airdopes ProClip through a series of high-energy activities, including dance sequences and rapid head movements, to answer a key question often associated with open-ear devices-can they stay securely in place during active use? The earbuds remain firmly positioned throughout, highlighting their fit and stability.

The second film follows Ambrish Verma on a bustling film set, demonstrating how the earbuds balance personal listening with environmental awareness. As he moves through conversations and activity while continuing to hear his audio, the film addresses concerns about sound leakage and privacy, two factors frequently discussed in relation to open-ear audio products.

The campaign arrives as open-ear technology gains popularity, especially among urban consumers seeking situational awareness without completely blocking external sounds. To simplify understanding of the category, boAt has leveraged familiar faces and context-driven storytelling to make product benefits more accessible.

Priced at ₹1,599, the Airdopes ProClip comes in Champagne White, Grey and Wine colour options. Equipped with boAt’s “Sonic Seal” technology, the earbuds are designed to minimise audio leakage while maintaining awareness of one’s surroundings. The campaign is currently live across boAt’s digital and social media platforms.