Bisleri has entered a three-year partnership with the HSBC Rugby Premier League (RPL), joining as the competition’s official hydration partner across both the men’s and women’s leagues.
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The association will span digital campaigns, on-ground activations, in-stadium experiences and community initiatives, all aimed at deepening fan engagement with the sport. It comes at a notable growth phase for RPL, which was launched by GMR Sports in partnership with Rugby India and this year introduced women’s franchises in Hyderabad.
Tushar Malhotra, Director of Sales & Marketing, Bisleri International, said the brand is proud to partner with RPL at this stage of its growth, adding that Bisleri looks forward to supporting both men’s and women’s players over the next three years while contributing to rugby’s development in India. He noted that as the sport builds momentum, the partnership offers a chance to deepen Bisleri’s ties with Indian sport and reinforce the role of hydration and athlete wellness.
Sujoy Ganguly, CMO, GMR Sports, said aligning with partners who bring credibility and a strong understanding of athlete needs is essential as RPL scales over the long term. He added that Bisleri’s experience in this space will help maintain high standards of support for players, including the league’s growing roster of women athletes, as the two work together to strengthen rugby’s foundation in India.
As part of the deal, Bisleri will manage player hydration through the current season and continue its association across future editions of the league, positioning itself within India’s expanding rugby ecosystem.
