Skechers’ global media mandate is most likely set to move to Havas Media Network, marking a significant shift in the footwear category, according to sources cited by Storyboard18. The account currently sits with Dentsu. Both Skechers and Havas declined to comment when approached.
The win, if confirmed, would be a notable addition for Havas, which has been steadily building a roster of marquee global clients including Emirates, Hyundai Motor Group, and LVMH. Skechers, with an annual ad spend exceeding $100 million across television, digital, OOH, and a growing celebrity-led endorsement strategy featuring names like Snoop Dogg, Harry Kane, and Matt Fitzpatrick, would slot in as a strong addition to that roster.
The mandate also carries significant weight in India, where Skechers has aggressively expanded its retail footprint across metro and tier-two markets while ramping up marketing investment. The India business would likely fall under Havas’ global structure, adding to a string of recent local wins for Havas Media Network India under Mohit Joshi, including Aakash Educational Services and Modenik Lifestyle.
Globally, Havas has leaned on Converged.AI, its proprietary platform unifying data, technology, and media planning, as a key differentiator in competitive pitches of this scale.
Skechers, meanwhile, continues to scale its sports marketing ambitions – recently signing a WNBA partnership, bringing on Radamel Falcao as a Latin America ambassador, and becoming lead partner of Birmingham Phoenix in The Hundred.
If finalized, the mandate would give Havas a strong footwear anchor alongside its existing lifestyle and luxury portfolio.
