OPPO India has unveiled its latest brand campaign, #LiveItYourWay, ahead of the launch of the Reno16 Series on July 2. Featuring actor Janhvi Kapoor, the campaign celebrates individuality, creativity and the courage to pursue one’s passion.

Video: https://www.instagram.com/reel/DaKTus4osW0/?igsh=ajl6aWNia3k2bjA5

The campaign film follows the story of Rhea, an aspiring musician who overcomes self-doubt with the support of her father and prepares for a campus audition. A reimagined version of the iconic track Jugni forms the emotional backdrop of the film, reinforcing the campaign’s message of embracing one’s unique journey.

Integrated seamlessly into the narrative, the OPPO Reno16 Series and OPPO Enco Air5 showcase features including AI-powered editing tools, advanced imaging capabilities and active noise cancellation, highlighting how technology can enable content creation and self-expression.

Speaking about the campaign, Sushant Vashistha, Head of Digital Marketing, OPPO India, said the brand wanted to create technology that naturally supports the way young people communicate, create and express themselves. He added that the campaign reflects a generation driven by passion, confidence and individuality.

Goldee Patnaik, Head of Communications, OPPO India, said the Reno series has always been designed for users who see creativity as a lifestyle. He noted that the Reno16 Series and Enco Air5 together create an ecosystem that supports users throughout their creative journey.

Sharing her experience, Janhvi Kapoor said the campaign resonated with her because it celebrates authenticity and encourages people to trust themselves despite external expectations.

The campaign will be rolled out across digital platforms, OTT services, cinemas and out-of-home media as OPPO gears up for the Reno16 Series launch.