Domino’s Pizza is expanding its menu beyond whole pizzas with the launch of Domino’s Slices, a new offering aimed at capturing India’s growing appetite for convenient, between-meal snacks.
The new range features twin slices of some of the brand’s most popular pizzas, including Margherita, Cheese n Corn, Chicken Sausage, and Pepper BBQ Chicken, with prices starting at ₹99.
With this launch, Domino’s is targeting the afternoon snacking window, positioning pizza slices as a quick and affordable option for consumers looking for a light bite between lunch and dinner. The move reflects the brand’s strategy to tap into changing consumption habits, where convenience and portion-sized meals are gaining popularity.
While pizza-by-the-slice is not a new concept in India, having been popularised by chains such as Sbarro, Domino’s brings the format to a much larger retail footprint through its extensive nationwide store network. The rollout is expected to significantly increase the accessibility of slice-based pizza across the country.
The launch also intensifies competition in India’s rapidly evolving snacking market. Alongside traditional street food vendors and packaged snack brands, Domino’s will now compete with the growing number of hot food offerings from quick commerce platforms such as Zepto Cafe and Blinkit Bistro, which have reshaped consumer expectations around speed and convenience.
By introducing pizza in a smaller, grab-and-go format, Domino’s is looking to create new consumption occasions beyond regular meal times. The move underscores the brand’s efforts to diversify its menu, attract younger consumers, and strengthen its presence in one of India’s fastest-growing food consumption segments.
