Digital marketing and technology company Liqvd Digital India has filed its Draft Red Herring Prospectus (DRHP) for a proposed ₹37 crore initial public offering (IPO) on the BSE SME platform, marking a significant step in its growth and expansion journey.

The IPO comprises a fresh issue of equity shares worth up to ₹37 crore, along with an Offer for Sale (OFS) by select promoter shareholders. The listing remains subject to regulatory approvals and prevailing market conditions.

As outlined in the DRHP, a portion of the funds raised will be utilised to acquire the remaining 23.21% stake in AdLift Marketing, strengthening Liqvd Digital’s ownership after securing a majority stake in the company in April 2025.

The company also plans to invest ₹915.45 lakh in establishing a Full Scale VCP Hub, aimed at enhancing its AI-powered content creation and digital marketing capabilities.

Liqvd Digital has been steadily expanding its technology-driven offerings through investments in artificial intelligence, automation, and proprietary platforms. Its AI lab, Tesseract, developed by the AdLift Group, supports campaign execution, content automation, audience intelligence, and tracks brand visibility across AI-driven search platforms such as ChatGPT, Perplexity, and Gemini.

Commenting on the development, Arnab Mitra, Chairman & Managing Director, Liqvd Digital India, said the proposed IPO marks an important milestone for the company as it continues to integrate creativity, technology and performance under one roof. He added that while AI is transforming content creation and campaign efficiency, human creativity remains central to delivering impactful marketing solutions.

Going forward, Liqvd Digital plans to deepen its investments in AI, automation and in-house technology platforms to strengthen its integrated digital marketing capabilities and drive long-term growth.