Gaming and Formula One are colliding in India’s most-played battle royale. KRAFTON India has confirmed that Ferrari will make its BGMI debut through the game’s 4.5 update, rolling out July 16, 2026, marking the first time the Italian marque’s vehicles and brand identity enter the BGMI universe.
The collaboration builds on KRAFTON Inc.’s global tie-up with Scuderia Ferrari HP, first announced at a championship opening ceremony in Bangkok back in December 2025. For a player base exceeding 260 million in India, the update brings four Ferrari models as unlockable in-game collectibles, each available in multiple signature colour variants: the elegant Roma grand tourer, the Purosangue SUV, the flagship hybrid hypercar LaFerrari, and the racing-inspired SF90 XX Spider.
But the collaboration isn’t just about vehicle skins. BGMI’s map will host a dedicated Ferrari-themed photo zone, complete with branded installations and exclusive team animations, giving players a social space to engage with the brand whether or not they own the cars themselves. KRAFTON India is positioning this zone as the emotional core of the drop, a way to make Ferrari’s aspirational identity accessible to everyone.
The Ferrari content window runs from July 16 to September 7, 2026, with more trailers and details expected on BGMI’s social channels. For KRAFTON India, already backing the gaming ecosystem through KIGI and its Unicorn Growth Fund, this partnership is another flex of BGMI’s dominance as the country’s flagship title.
